Collaborating with Mavin Records, we launched a digital campaign to amplify Crayon's "Ijo" across Australia. By strategically utilising platforms like Spotify, Meta, and TikTok, we engaged audiences through dynamic ads and content.A standout element was leveraging the viral TikTok dance from the music video, fueling user-generated content and accelerating the song's popularity. The result was an increase in streams and visibility, solidifying "Ijo" as a breakout success.