Building fan culture through the Amazon Music Country Heat campaign

October means Country Music Month for Amazon Music, and this year, fans are in for a treat. With one of Australia’s biggest country music giveaways on offer, including VIP passes to CMC Rocks, signed merch, and high-end gear, the campaign is clearly designed to reward fans of country music by scoring some seriously cool country rewards.

At the centre of it all was the Country Heat campaign website, built to support one of the biggest country giveaways ever seen in Australia. Our team handled the site design and build, delivering the full platform from the ground up, on a fast timeline and with a focus on making things clear, flexible, and easy to use.

The process is simple: fans stream the Country Heat playlist on Amazon Music, get their unique code, and enter it on the site to go in the draw. Prizes drop weekly, and each visit brings fresh content and campaign updates.

The project was in collaboration with Ogilvy PR Australia who lead the project, the promotional mechanics, coordinating creator content, and overseeing the giveaway structure. We worked closely with their team to ensure the site could support the moving parts and stay aligned with the broader rollout.