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Charlie Pittman
2025
Charlie Pittman is a British-Australian singer-songwriter whose emotionally raw music explores themes of love, loss, and the messy transition into adulthood. Rising from a self-released catalogue that amassed over 1 million streams, Charlie signed with Island Records and released his debut EP, Nothing is Forever. The project demanded content that matched the honesty and intimacy of his music while helping establish his presence on digital platforms and within the industry.
The challenge was to produce versatile, mood-driven content that could cut through fast-moving social feeds while authentically reflecting the emotional depth of Charlie’s music. Alongside the reels, we produced two distinct visualisers: Paris Syndrome, shot at Port Botany with planes taking off and landing at Sydney Airport as a surreal backdrop, and Am I Insane, filmed in Newtown using car-mounted cameras capturing the urban streetscape through the windscreen. These visualisers added atmospheric layers to the tracks and offered fans a richer experience.
As a secondary element, we also shot 35mm film content to provide a tactile, analogue texture that complemented the digital campaign’s immediacy. The result was strong engagement and increased streams across platforms, positioning Charlie as an artist who balances emotional honesty with digital relevance.
By combining platform-tailored social content with cinematic visualisers and analogue texture, Sayless delivered a dynamic campaign that brought Charlie Pittman’s Nothing is Forever EP to life, amplifying his voice and connecting deeply with audiences across digital channels.