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Ned Houston
2025
In the lead-up to Ned Houston’s debut EP, we made a deliberate creative choice to centre the visual content around his hometown of Canberra. While Ned has built a reputation as one of Australia’s most sought-after songwriters, penning tracks for artists like Guy Sebastian and Keith Urban, and landing multiple charting songs in Korea and Japan, this release felt personal. It needed to feel grounded. And there’s no better place for that than where it all started. Ned is a zealous Canberran. It’s where he played his first gigs.
The visuals were designed to feel honest, capturing him in places that hold real weight in his memory.Rooting the campaign in Canberra also helped shift the narrative. For years, Ned was seen as always on the move, always writing for others. By bringing the focus back home, we set out to reintroduce him, not just as a hitmaker behind the scenes, but as a storyteller in his own right. Someone who writes from lived experience, and invites listeners into something real.
